What DOGTV was up against
How we fixed it
We approached DOGTV as a growth partner rather than an ad-management vendor, starting with a clear strategy outline, transparent reporting, and a collaborative creative process where feedback was listened to and actioned. The defining move was proactively designing and building a custom listicle landing page built on a simple principle: educate the customer before asking them to buy. Rather than sending paid traffic straight to the homepage, we routed it through this purpose-built page and ran it head-to-head against the homepage. On the performance side, we restructured the funnel across Meta and Google to improve ad-to-landing-page congruency, so the promise in the ad matched the experience on the page, a core driver of the conversion gains that followed.
What changed after Loud Lion
The custom listicle approach was the breakthrough. It improved landing-page performance by around 300% versus the homepage, delivering 2–3x better conversion rates and driving a clear shift toward higher-value annual plan purchases, to the point that the custom page now receives the majority of paid traffic. Across the account, first-purchase ROAS improved by around 5x on Meta and over 2x on Google, and average order value almost doubled. The work didn't just make the ads more efficient; it rebuilt the path from click to purchase, and scaled DOGTV's reach to millions more dogs and their owners.
~5x first-purchase ROAS
Loud Lion has become an extension of our team. They introduced us to a listicle landing page strategy I hadn't used before, and that page alone boosted performance by about 300% versus our old homepage, bringing people in and converting them at a much higher rate. Our ROAS has gone up about 5x, our average order value has almost doubled, and we're getting more annual purchases than ever. They're more of a partner than an agency: proactive, transparent, and always going above and beyond.
